Very good shopping companies

WineFashionFoodDepartment storesElectronicsBooksComputersClothingOutdoorsGiftsHomewareLuxuryAccessoriesBeautyShoesJewelleryFlowersPets


Award-winning online shopping site recognised many times over the past few years for the quality of its customer service. Best sellers list on display.

  • Amazon have been working on a new service delivery concept which can be seen on their service plus page >>
  • In February 2014, we have received positive customer feedback about the 'great service' provided by Amazon UK. >>
  • was included in the Top 20 of 2013 Temkin Customer Service Ratings based on feedback gathered from consumers.
  • Amazon is included amongst the top 10 best companies for customer service 2014 list of 100 major companies rated in the Which? customer service poll.
  • Amazon has been voted number one for customer satisfaction in the top 10 of the UK Customer Satisfaction Index (UKCSI) - January 2017.
  • have won the UKCSI Award Best in UK at the UK Customer Satisfaction Awards 2017.
  • has won Best in UK title at the The UK Customer Satisfaction Awards 2018.
  • Amazon has won Best Retailer, Best Online Pureplay and Best Electricals Retailer at the 2018 GlobalData Customer Satisfaction awards.
  • Amazon has been voted Best Online Retailer at the 2019 TechRadar Mobile Choice Consumer Awards.
  • Amazon was ranked #2 in the American Customer Satisfaction Index Internet Retail Category, 2019. Ranked in the top 10, ten years running.
  • Amazon included in the top 5 of the American Customer Satisfaction Index - Internet Retail Category, 2021 —Ranked in the top 5 of the Internet Retail category, over twenty years running.
  • Amazon have been named as the winner of the Consumer Choice Award for the fifth consecutive year at the UK Retail Week Awards 2022.

John Lewis

The famous UK retailer with its flagship London stores also offers an online shopping site with articles for homes and gardens, furniture, fashion clothing, electronics, flowers, books and many more products for the whole family.

  • John Lewis is ranked number one in the 2013 Nunwood Centre of Customer Experience Excellence Top 10.
  • John Lewis are the winners of The nasa Marketing/ Advertising Campaign of the Year and Multichannel Retailer of the Year in the Oracle Retail Week Awards 2014.
  • John Lewis was ranked in the top 5 best brands for customer service in a Which? survey of UK consumers dated September 2013.
  • John Lewis has won the award for Best Customer Service Experience at The 2014 Conlumino Future Retail Strategies Congress. John Lewis was also named the Nation's Favourite Retailer Overall by a consumer panel.
  • John Lewis are in the top 3 UK Customer Experience Champions 2014 in the research conducted by Nunwood's Excellence Centre.
  • More awards for John Lewis are shown on their dedicated customer service plus page >>
  • John Lewis was ranked first for ‘Best In-Store Experience’, ‘Best Electricals Retailer', and ‘Best Click & Collect Retailer’ in the 2016 Verdict Customers Satisfaction awards.
  • John Lewis is included in the Top 10 Consumer Brands of 2017 as measured by Superbrands UK and in the Top 10 of YouGov BrandIndex’s UK 2016 Mid-year rankings.
  • John Lewis have come first for The Customer Technology Innovation of the Year at the Retail Week Awards 2017.
  • John Lewis has won Best Multichannel Retailer at the 2018 GlobalData Customer Satisfaction awards.
  • John Lewis and Partners have won four awards in the GlobalData customer satisfaction awards 2019, including Best Retailer.


Distributor of a great range of gifts, experience days and gadgets for any occasion, with a fun and friendly approach, whilst focusing on offering a strong customer service for their online shopping

  • have won the Shopsafe Customer Service Award 2010
  • Winner of 2 WOW awards for outstanding customer service 2009
  • Winner - ISIS Small Retailer of the Year Award - Ecommerce Awards for Excellence 2010
  • More awards are shown on Prezzybox Customer Service Plus page >>
  • As at January 2017, Prezzybox enjoys a score of 4.3 out of 5 (measured by from customers who have an online shopping experience with them.

Marks and Spencer

Marks & Spencer is a high Street retailer offering online one stop shopping for food, clothing, homeware, fashion and children products throughout the UK via home delivery service or store collection.

  • M&S has received the trophy for Bakery Retailer of the Year at the Baking Industry Awards 2022. According to the British Baker, excellent products and an outstanding consumer experience are among the attributes sought for the Award.
  • Voted Best multichannel retailer of the year, also winner of Best use of Online Media and Online Gold Award (OLGA) - eCommerce Awards for Excellence 2010
  • Tess Daly exclusive range for M&S has won Best New Make-up and Perfume Brand at the Rodial Beautiful Awards 2011
  • Most Ethical Retailer - Cosmopolitan Fashion Awards 2011 winners
  • Shortlisted for Innovation in Retail award in the Econsultancy Innovation Awards 2012 shortlist
  • Retailer of the Year - Sally Bendelow - Homes & Gardens Designer awards 2012
  • Marks & Spencer is a finalist for Customer Satisfaction Innovation of the Year in the UK Customer Satisfaction Awards 2014.
  • Best Multi-channel Service was won by Marks and Spencer at the Golden Chariot Awards 2014.
  • M&S have come top for Best Customer Service in The 2013 High Street Style Awards voted by the readers of U magazine.
  • Marks & Spencer was ranked first in the Foresee 2013 Customer Satisfaction for the Top 10 UK retail mobile sites.
  • Based on YouGov BrandIndex’s Buzz metric, M&S is included in the Top 10 UK Brands for 2015.
  • Marks & Spencer won the awards for Best Use of Digital Personalisation and Multichannel Delivery Offer of the year at the Drapers Digital awards 2019.
  • M&S has been included in the top 5 Best brands for customer service in 2019 according to a Which? survey about the customer service provided by UK retailers.
  • M&S has been named the UK's favourite supermarket in the 2022 Good Housekeeping Food Awards.

Planet X

Established in the 1990s, Planet X designs and sells high performance bikes and has become one of the largest bike builder in the UK.

  • Planet X's Pickenflick has been awarded Road.C.C. 'Bike of The Year' in the Adventure / Gravel category for 2014/2015.
  • Planet X scooped the award for "Triathlon Distributor of the Year 2009" at the 220 Awards.

Online retailer scouring the world, looking for the very latest gadgets, toys, games, gifts and other cool stuff

  • Winner - Retailer of the Year - Stuff Gadget Awards 2008
  • Winner - Best IT Lifestyle Blog - Computer Weekly Blog Awards 2008
  • Shortlisted Best Customer Service Award and Best Customer Experience - e-Commerce Awards for Excellence 2009
  • Commended - Best Independent Retailer - Lambeth Business Awards 2010


Founded in 1898 in Jermyn Street, London, T.M.Lewin offers a range of menswear including mens shirts, suits, ties, cufflinks, casualwear and outerwear as well as a distinctive range of womenswear, including shirts, suits, knitwear

  • Best Customer Service Team (B2C) - National Customer Service Awards 2010


eBay is the world's largest online shopping marketplace, providing a website where individual customers and companies can buy and sell a very wide range of products. The UK website offers a daily range of special deals.

  • eBay has won the Operational Excellence Award at the Technology Business Management (TBM) Council Awards 2013.
  • eBay Marketplaces customer service center in Shanghai has been awarded Best Customer Contact Center of 2013 in China by the China Call Center and BPO Association.
  • Ebay were declared winner of the M-Retailing Award at the 2013 Internet Retailing Awards.
  • The Fetch eBay campaign for Christmas 2012 has won Best Mobile Advertising Campaign at the 2013 Mobile Retail Awards.


One of the largest internet retailers of electrical products in the UK, offering a large number of products through their online shop for both individual customers and offices

  • Voted Best Specialist Online Retailer of 2012 as voted by the readers of PCAdvisor
  • Ebuyer nominated as retailer of the year for Stuff magazine’s Gadget Awards 2011.
  • Ebuyer have been named The Specialist Retailer of the Year at the PCR Awards 2013.
  • have won the PCR 2015 Online Retailer Award.
  • Ebuyer were named joint winners of the Best Specialist Retailer award at the Computer Shopper Awards 2017.

Not on the high street .com is an original UK online shopping concept proposing many unique gifts, fashion accessories for men and women, original pieces of jewellery, natural health & beauty, pet accessories, greetings cards & stationery

  • Winner (Holly Tucker and Sophie Cornish) - the Specsavers everywoman in Retail Entrepreneur of The Year Award 2009
  • Best All Round Business or Brand Annual Sales £10 – £25 million B2C - ECMOD Direct Commerce Award 2011
  • Highly commended (Holly Tucker and Sophie Cornish) for the Retail & Consumer Award at the First Women Awards 2009
  • Not on the high street .com has won the Prix d'Or (highest accolade) and is the overall winner at the Online Retail Awards 2010
  • Highly Commended - National Customer Service Awards 2010
  • Nectar Online Business of the Year Award 2010
  • Official Honoree for the retail category - Webby Awards 2011
  • Included in the The Telegraph Tech Start-Up 100 2011
  • Highly Commended - Best Pure-Play Etailer (large)- The Drapers and Retail Week PayPal etail awards 2012


Known for its famous London department store in Oxford Street, Selfridges also offers online shopping for fashion brands, luxury accessories, ladies and mens clothing, shoes, wedding gifts... with a strong emphasis on quality and customer service

  • Winner - Corporate Social Responsibility - Project Ocean - Walpole Awards for Excellence 2011.
  • Best Retailer (Visit London People's Choice Awards 2008)
  • Sefridges was ranked in the top 3 of The 100 best shops in London - list by Time Out 2011.
  • Best Children's Department - Junior Design Awards 2012.
  • has won the Best for Exclusives category at the InStyle online awards 2012
  • Selfridges is ranked #14 in the top 20 CoolBrands 2012/2013.
  • Selfridges is included in ELLE's Guide to the Best Online Shopping Sites 2013 which features a selection of their top 20 websites.
  • Selfridges Birmingham is included in Vogue's Best 100 Shops Outside London 2013.
  • Selfridges is included in the top 20 overall and top 10 of retail in the 2013 Social Brands 100.
  • We have received great customer feedback via Twitter in May 2015 about the very good customer service provided by Selfridges >>
  • Selfridges was named Best Department Store in the World 2018 at the Global Department Store Summit in London.


High street retailer offering a broad range of online shopping with exclusive fashion labels including own brand Designers at Debenhams, International brands and concessions, and products for your home.

  • Finalist in the Marketing/Advertising Campaign of the Year category at the Oracle Retail Week Awards 2012
  • Voted Best One Stop Shop at Cosmopolitan Online Fashion Awards 2008 and best website shopping at the Comfort Prima High Street Fashion Awards 2010
  • Awarded the Fashion Contribution to Design Award 2009 for the Designers at Debenhams Home range by the British Design Awards committee ( in collaboration with ELLE Decoration)
  • Debenhams was named Multichannel Retailer of the Year at Oracle Retail Week Awards 2012
  • Best One-Stop-Shop - Fabulous High Street Fashion Awards 2011
  • Finalist in the 2011 Stars: Underlines Best Shop Awards
  • Debenhams is listed in the top 50 in the Social Brands 100 list for 2013 and ranked first for Twitter platform.
  • Debenhams has won the Overall Achievement – Mobile at the Online Retail Awards 2013.


Asda offers an online supermarket shopping website including Groceries, Entertainment, Electricals, Furniture, Flowers, George and more. Goods ordered through the website are delivered to your door.

  • Winner of Best National Retailer Award 2009 - World Food Awards 2009 ; also included on the shortlist for Humza Best National Retailer - The World Food Awards 2010.
  • Winner - George @ Asda - Supermarket range, Casual clothes and Children's clothes categories - The Comfort Prima High Street Fashion Awards 2010; and Highly Commended for the best customer service category.
  • Winner - Britain's Favourite Supermarket - The Grocer Gold Awards 2011.
  • Finalists - Mystery Shoppers customer commitment award - The UK Customer Satisfaction Awards 2012.
  • Top ranked for Personal care - Verdict Consumer Satisfaction Index 2012.
  • Most improved call centre in the Top 50 Call Centres For Customer Service 2010.
  • Asda was named Best in the retail sector in the 2012's Top 50 Call Centres for Customer Service.
  • Asda is one of the finalists for the Customer Satisfaction Innovation of the Year Award - UK Customer Satisfaction Awards 2013.
  • Asda is one of the two finalists for Responsible/Sustainable Retailer of the Year in the Harpers Awards 2013.
  • Asda is ranked #5 in the list of Top 100 high street shops rated by their customers as published by Which? in May 2013.
  • Asda was named Britain's Favourite Supermarket at the Grocer Gold Awards 2013.
  • Asda Stores have been named amongst the finalists for Best Large Retailer at The eCommerce Awards for Excellence 2013 which is organised in association with IMRG, the UK’s industry association for online retail.
  • Asda is listed in the Top 50 Companies for Customer Service in 2013 organised by UBM Live and leads the Best in Retail and Best Medium Centre categories.


A unique experience from one of London's most famous shopping destination, Liberty are one of the preferred platform for avant garde articles, design, accessories, beauty and gifts. Liberty's iconic store is located at the heart of London shopping district close to Regent Street and Oxford Street. Many products are also available online.

  • Liberty is the winner of The Tea Guild Award of Excellence 2009.
  • Liberty has been named one of the winners of Online Fashion Award 2009.
  • Top ranked / number one in The 100 best shops in London list - Time Out 2011
  • Liberty is included in the Cool Brands 2012/2013 list of Britain’s coolest brands

Best customer service for online shopping

Some of the best practices for providing excellent customer service for online shopping:

  • Be responsive. Customers expect quick and helpful responses to their questions and concerns. Make sure you have a way to receive online customer inquiries 24/7, such as through live chat, email, or social media.
  • Be knowledgeable. Your customer service representatives should be knowledgeable about your products and services so they can answer customer questions accurately and efficiently, thereby improving the shopping experience.
  • Be helpful. Go the extra mile to help customers resolve their issues. This could mean offering a refund, sending a replacement product, or providing instructions on how to use a product.
  • Be friendly and polite. Customers should feel valued and respected when they interact with your customer service team. Use a friendly and polite tone in all your communications.
  • Be consistent. Provide consistent customer service across all channels, whether it's through live chat, email, or social media. This will help create a positive customer experience.
  • Personalize the experience. Use customer data to personalize the online shopping experience, such as by addressing customers by name or recommending products they might be interested in.
  • Use technology to your advantage. Use technology to improve customer service, such as by using chatbots to answer common questions or by tracking customer interactions to identify trends.
  • The best practices outlined above can create a positive customer experience that will keep customers coming back for more.

Providing very good service for online shopping

Very good service matters when shopping because it can make a big difference in the customer's experience. Customers who feel like they are being treated well and their needs are being met are more likely to have a positive experience and come back to shop again. In addition, good service can help to build customer loyalty and encourage customers to spend more money.

  • There are many ways to provide good customer service in retail. Some of the most important things include being friendly and welcoming, knowledgeable about the products, helpful and accommodating, and responsive to customer feedback.
  • By providing good customer service, retailers can create a positive shopping experience that will keep customers coming back for more.
  • By providing good customer service for online shopping, retailers can create a positive experience that will keep customers coming back for more.